They say if you’re cool in Berlin then you are quite possibly cool anywhere. Stephan Ziegler has just made himself the coolest dentist in the German capital and pioneered a new way of lessening the pain of dental treatment.
Has he come up with a new kind of anaesthetic? A new type of drill? No. He’s made his patients feel better by simply improving the environment of the dental surgery.
As surprising as it may seem, this simple change seems to make all the difference. Patients who find themselves in the orange and burgundy interior claim that they are more relaxed about the treatment they are about to undergo. It still hurts, they say, but not as much as other dentists. Orange is a good mood colour and is often used in bars and restaurants.
When patients come to the surgery on Kurfuerstendamm Boulevard they have more than just the orange interior and comfortable sofas to keep them occupied. Dr. Ziegler also provides internet access, a fireplace and a roof terrace. Some patients even linger in the waiting room after their check-up because it is so comfortable there.
Ziegler has also taken a name for his surgery that might be more in keeping with the name of a café or nightclub. The sign ‘Ku64’ tends to confuse first-time visitors who enter and then wonder if they are in an airport lounge or the lobby of a hotel. Dr. Ziegler loves it when people ask, “Where is the dental practice?”
This level of chic does not come without a price tag. Dr. Ziegler invested 1.5 million euros in setting up his practice. He handed the contract for the design work over to internationally-renowned architects Wolfram Putz and Thomas Willemeit of Graft Archticts, who design offices all over the world.
Putz and Willemeit, more known for their work in hotels and restaurants, came up with the stunning design. They are pleased with their work and looking forward to a new trend in ‘designer dental practices’.
Whatever the cost, it seems to be meeting with the approval of dental patients in this affluent part of Berlin. The environment, they say, soothes them and makes the whole experience less painful than in traditional dental surgeries.
A dental surgery that looks like a restaurant. Well, you do use your teeth for eating!